Admira

Admira is a Spanish guitar brand with a long and respected heritage in classical guitar building. The brand forms part of Enrique Keller S.A., a guitar manufacturer and instrument distributor based in Zarautz, in northern Spain. Established in1944 by Enrique Keller Fritsch, a German-born founder who blended German craftsmanship with Spanish guitar-making traditions.

Admira guitars are known worldwide, with millions produced and exported globally. They’re appreciated for their warm, characteristic Spanish sound and reliability. Many higher-end models are hand-crafted or use traditional Spanish methods, while entry models are designed for students and players seeking good quality at accessible prices.